What is “Bleed” in Printing?
INSTRUCTIONS FOR PROPER BLEED
“Bleed” is a printing term used to indicate the area with a background image that will be trimmed off after the job is printed and cut down to the finished size.
Since the bleed area will be trimmed off during the cutting process, there should be no text or other important information in the bleed area. Add a quarter of an inch (.25″) to each dimension to allow for cutting. For example, a 4″ X 6″ postcard or flyer with a full bleed, the image size should be submitted at 4.25″ by 6.25″.
Below are three examples of incorrect ways that files are sent. The last example is the correct way to set up a press ready file. Please review these examples to ensure that you submit your files the correct way and you get the best quality possible.